It’s so good to have the DP World Tour back in Europe. For many players and those of us in the traveling circus of pro golf, it really feels like the true start of the season — familiar faces, familiar courses, and a little less jet lag to contend with. This week, we're at one of the players’ favourite venues in Belgium. The course has that classic Surrey vibe, reminiscent of Sunningdale, where precision always wins out over pure power. Wide, immaculate ranges and endless short game space make it a dream to practice here.

There’s a palpable energy in the air as the Tour trucks arrive for the first time this season. The place is buzzing; guys are busy tweaking lofts, checking lies, and lining up consultations with the tech experts who seem to tweak and optimise every club in every bag. I love this side of the tour—so much knowledge crammed into every interaction, every subtle adjustment.

I had the chance to reconnect with some of the leading coaches on Tour this week. It was great to catch up with Liam James, who continues to do outstanding work. His feel-based coaching approach really resonates with players, and it’s been brilliant to see many of them weaving Sure-Golf products into their routines as a result.

Away from the range, there were some great moments shared with the Callaway Tour team over dinner — a group whose commitment to their players is second to none. Whether it’s club builds, on-course feedback, or the smallest of adjustments, their attention to detail is relentless. Conversations with the equipment reps — including a fascinating deep dive on shaft profiles with Sean from True Temper — are always packed with insight and learning.

And for anyone visiting a DP World Tour event this season, the new Taylormade Tour trucks are well worth a look — an impressive setup that speaks volumes about the professionalism and care behind the scenes — hats off to Mark, Sam, and Alex for a job well done.

What’s been most striking this week is the ongoing support and genuine enthusiasm from the players. It’s incredibly rewarding to see how naturally the brand has been embraced out here — nearly every player is working on a specific pattern or refining a subtle tendency — whether it’s warming up effectively, reinforcing a key movement, or simply reconnecting with their baseline “neutral” feel. Watching them reach for Sure-Golf gear to dial in their equilibrium has been both inspiring and rewarding. It’s a reminder of why we do this. 

It was great to catch up with Eugenio Chacarra again this week. We first connected at Sotogrande last season, and since then he’s really made the Tour Feel a core part of his training. I hadn’t seen his swing since India, and the added width and structure he’s developed is clear — he’s moving beautifully, and I’d be surprised if he’s not back in the winner’s circle before long.

Lastly, I spent some time with a few players who generously shared their experiences with our products and how they integrate them into their routines. Check out their insights below!

Next stop: an early Monday morning flight to Austria. I’ll report back from there next week.